Head of Communications and Marketing – Allchurches Trust (2111)

  • Location: Gloucester
  • Duration: Permanent
  • Working hours: 35 hours per week, Monday to Friday
  • Application end date: 29/01/21

About the role

To advise the Grants Committee and the Board on the development of the Trust’s communications and marketing strategy, to lead a small team of communications and marketing staff to raise the profile of the Trust including on social media, and to work with key partners and beneficiaries in maximising storytelling and recognition opportunities.

Key accountabilities

  • Under the oversight and direction of the Grants Committee and the Trust Director, to lead the development of the Trust’s communications and marketing strategy, to raise the profile of the Trust and to support its grant-making policies and programmes.
  • To monitor the effectiveness of publicity (through sourcing feedback, insight and metrics) regarding the Trust’s grant-making, advising the Grants Committee to aid its continuous improvement. 
  • In conjunction with the Head of Grants and Relationships, to undertake effective research (via agencies and directly) with key beneficiaries, to identify and understand beneficiary needs and to ensure that key findings are taken into account in developing new grant programmes and themes.
  • To launch and embed the new brand for the Trust (co-branded with its trading subsidiary), ensuring that any appropriate measures are implemented to mitigate any additional reputational risk to the Trust including reputational management strategy, communications protocols and brand guidelines.
  • To lead and manage the Trust’s Communications and Marketing staff and manage effectively the team’s workload, ensuring good two-way communication and the proper development of staff in their roles. To ensure clarity of roles, responsibilities and expectations, and an understanding of the strategic direction of the Trust.
  • To develop the Trust’s organisation, systems and processes for delivering its communications strategy (including crisis management planning), ensuring that the Trust takes full advantage of technology and management information systems to achieve its communications objectives successfully.
  • To play a key role in stakeholder relations, identifying and maximising opportunities in collaboration with partners and grant beneficiaries, managing on-going dialogue and advising them on how to promote their own projects and grow audiences; and working closely with key Ecclesiastical stakeholders, exploring opportunities for content sharing and awareness raising.
  • To design, produce and disseminate corporate publications and other marketing material including digital newsletters; to ensure all documents and processes meet brand guidelines and are technically correct and compliant and refreshed regularly.
  • To ensure that the Trust’s website is appealing to beneficiaries, easy to navigate, and refreshed regularly with engaging content in order to raise the profile of the Trust.
  • To continue to build the Trust’s profile and grow audiences on core social media channels, and to lead and support colleagues in their use of digital media.
  • To lead press release distribution and manage a media database.
  • To represent the Trust as required at events and conferences.

Key performance indicators

  • Communications and Marketing Strategy/Plans (including Reputational/Crisis Management plans) agreed by the Grants Committee and Board.
  • Effectiveness of publicity regularly assessed and meaningful MI presented to the Grants Committee and Board.
  • Effective research undertaken into beneficiaries’ needs and used to inform future grant policy.
  • Excellent relationships developed with key stakeholders.
  • Positive feedback received from key stakeholders including beneficiaries. 
  • Collaboration evident with other partners and innovative projects, resources and campaigns that add value to beneficiaries being developed.
  • All marketing material, website and social media channels refreshed regularly with engaging material and to high standards.
  • The reach and number of followers on social media channels continue to increase. 
  • Successful communication campaigns conducted.
  • A fully developed and engaged team with positive feedback received.

Knowledge, skills and experience

  • Proven track record within a similar role providing marketing expertise and activity that promotes the company or organisation to new audiences.
  • Demonstrable experience in creating imaginative content and executing successful communications campaigns 
  • Familiarity with online audience and movement-building strategies 
  • Knowledge of digital tools and emerging trends
  • Knowledge of Google Analytics and social analytics – for reporting to senior management
  • Ability to gather and use audience insight
  • Outstanding communication skills, both verbally and in writing
  • A strong news sense and awareness of current affairs
  • Ability to build and maintain relationships, both internally and externally
  • People management skills – proven ability to lead and motivate a team
  • Ability to contribute to senior leadership team discussion e.g. on strategy development and execution
  • Demonstrable passion for working with organisations whose main purpose is to improve the lives of others
  • Strong design values and the ability to create high quality visual content – written, infographics, imagery and video
  • Experience/knowledge of the charity, heritage or cultural sector
  • Sympathy with the objects of the Trust