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Ecclesiastical helps church tourism organisation’s online push

  • New CVTA website could boost church visitor numbers

  • Income from tourism vital to churches 

  • Visibly-open churches less likely to be targeted by criminals

9 June 2015

Thanks to financial support from specialist church insurer Ecclesiastical, a wealth of online resources is now available to help churches open up their buildings to the public.  Funding provided by the company has helped the Churches Visitor and Tourism Association (CVTA) launch a new website designed to boost church visitor numbers. 

The CVTA works with churches to help them provide the best possible experience for visitors and tourists. Its new website, launched in April, provides information to churches on how to attract visitors and allow them to make the most of their visit. It includes ‘toolkits’ on every aspect of opening a church from making it more accessible, developing interpretational material, funding, promotion and security.  It also contains a wide range of case studies demonstrating what churches and groups have already been able to achieve.

Canon John Brown, chair of CVTA, said: “With Ecclesiastical’s support, we’ve been able to create a cleaner and more professional-looking website, creating links to the many organisations we work alongside.

“We’ve also made it easy for churches to find the information they need about getting involved with tourism – subjects such as promotion, ensuring that risk assessments and proper precautions are in place so you can unlock the potential of your church. All in all, it’s a big step forward for us.”

Michael Angell, Ecclesiastical’s Church Operations Director, said: “The CVTA plays an important role and we’re delighted to be able to help it.

“Tourism is key factor in generating income for churches and Cathedral visits alone are estimated to be worth £91m to local economies in this country. As well as fulfilling an important role in the church’s outreach, visibly open buildings are less likely to be targeted by criminals so Ecclesiastical encourages churches to open as much as is feasible providing all necessary precautions have been taken. If the CVTA can help increase visitor numbers, that’s a hugely positive step.”

The CVTA’s new website can be found at  

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Media enquiries
Adrian Oldman, PR Manager, Ecclesiastical Insurance
Tel: 0800 783 8141 
Beaufort House, Brunswick Road, Gloucester, GL1 1JZ.

Adrian Beeby, Ellipsis Communication
Tel: 07879 403564

Notes to editors

About Ecclesiastical
Owned by a registered charity, Allchurches Trust, Ecclesiastical is a unique financial services organisation. With its main operations and headquarters in the UK, Ecclesiastical also operates in Australia, Canada and Ireland.
Ecclesiastical is a specialist insurer of charities, the education and faith sectors, heritage buildings and fine art.
Founded in 1887 to provide insurance for the Anglican Church, the company now offers a wide range of commercial insurances, as well as home insurance, selling through brokers and directly.
Ecclesiastical also offers a range of ethically screened investment funds through its award-winning investment management business, Ecclesiastical Investment Management. Ecclesiastical is one of UK’s Top Company Donors to Charity according to the 2013/2014 UK Guide to Company Giving.
Ecclesiastical’s Group vision, launched in January 2014, states that the Group intends to give £50m to charity between 2014-2016. In 2014 alone the company donated a total of £25.2m towards the  £50m goal.
    Ecclesiastical Insurance Group plc (EIG) Reg No 1718196. Ecclesiastical Insurance Office plc (EIO) Reg No 24869. Ecclesiastical Life Ltd (ELL) Reg No 243111. Ecclesiastical Financial Advisory Services Ltd (EFAS) Reg No 2046087. Ecclesiastical Underwriting Management Ltd (EUML) Reg No 2368571. E.I.O. Trustees Ltd Reg No 941199. EdenTree Investment Management Ltd (EIM) Reg No 2519319. All companies are registered in England at Beaufort House, Brunswick Road, Gloucester GL1 1JZ. EIO and ELL are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number 113848 (EIO) and 110318 (ELL). EFAS and EIM are authorised and regulated by the Financial Conduct Authority. Firm Reference Number 126123 (EFAS) and 527473 (EIM). EUML is an appointed representative of EIO who is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number 402228.