Brokers recognise importance of giving back
22 October 2018
We believe supporting charities and communities is a responsibility of every business, no matter what its size.
Our recent research has revealed that over three quarters of brokers (76%) feel that positive contributions from their business to society are important1.
What is community investment?
Community investment is a way for organisations to look at their impact in society and give back. It’s about more than making donations to charities, it’s a more thoughtful approach to considering the meaningful impact your business can have on the communities in which you live and work.
Community investment can include:
- Match funding
- Volunteering time and grants
- Corporate partnership salary giving.
Community investment encourages employee personal and professional growth:
- Encourages team work
- Provides a sense of pride and commitment
- Creates a positive workplace where employees can thrive
- Encourages creativity.
These equal an ethical, honest and respected organisation.
What is the benefit for business?
Businesses don’t work in isolation. A better understanding and stronger relationship with communities will make your business more successful and sustainable in the future. A water company which promotes good water stewardship or a food company which promotes healthy eating is ultimately creating a more sustainable future for its products and services.
How to create a community investment policy for your business
- Choose a purpose
- Decide where to put your efforts
- Make an impact
- Include your employees
- Involve your customers
- Share your success stories
- Be honest and transparent.
See our research on how the brokers surveyed felt they contribute to society:
11250 brokers surveyed, FWD research, May 2018