Ecclesiastical Insurance unveils new brand identity

 

The bold new look has been launched to represent a more modern Ecclesiastical Insurance – shaped by tradition, while looking to the future. 

 

The Ecclesiastical name and trademark orange colour scheme have been retained but with a fresh palette and a new star marque. 

 

Richard Coleman, UK General Insurance Managing Director, said: “We’re proud of our reputation as one of the most trusted insurers in our markets, and of the positive impact we make on society, by giving back all of our available profits to churches, charities and other good causes.  We are one of the last great British insurance brands, dating back more than 130 years, and we wanted to conserve that heritage by keeping the Ecclesiastical name, but with a fresh and modern look. I’m delighted that this new identity represents Ecclesiastical as a vibrant and ambitious specialist.”

 

The new identity has been launched across Ecclesiastical’s insurance businesses in the UK, Ireland and Canada. 

 

Mark Hews, Chief Executive Officer, said: “From our modest beginnings as an insurer of parish churches, we have grown to be a multi-award winning business, protecting some of the most loved and important buildings in the world. Through the launch of our new visual identity, we will be reinforcing everything that our audiences know and love about our organisation - our expertise, our ethics, and our unique purpose - but articulated with greater energy than before. It reflects an Ecclesiastical that not only does good, but is unified, dynamic and innovative. I’m very proud of the new look.”