Three in four of us intend to donate to a local charity this Christmas

30 November 2020

72% of Brits say they intend to give to charity this festive season because of the current climate

A new study of nearly 140,000 people has shown that three quarters of us (72%) intend to donate to a local cause this Christmas season, spurred on by the Coronavirus crisis.

  • 84% believe charitable giving is more important than in previous years
  • Animal charities top the list of popular causes, while health and community organisations are also front of mind

Data released today from Ecclesiastical Insurance’s 12 days of giving Christmas campaign shows that 84% of the population believe that it’s more important than ever before to support the work of local charities.

12 days of giving from specialist insurer Ecclesiastical will see 120 different charities receive an early Christmas gift of a £1,000 donation.

Members of the public are being asked to nominate a charity close to their hearts to receive a gift with nearly 140,000 people suggesting 3,927 good causes already, in the last two weeks alone.

Animal charities are the most popular cause as voted by the public so far. Health organisations and community initiatives are also high priorities.

Ten lucky charity winners will be announced each weekday from 7 to 22 December.

It’s quick and easy to nominate a charity online. Nominations are open from 9 November to 21 December and you can vote for your favourite charity at

Winners will be drawn at random – and while it’s not a popularity contest, the more times a charity is nominated the more chance it has of being selected. Ecclesiastical is encouraging everyone to use their social media channels to ask people to vote for their favourite cause to give them the best possible chance of winning.

Mark Hews, Group CEO of Ecclesiastical, said: “It’s incredibly humbling to see that more of us than ever before intend to make a donation to a good cause this Christmas, despite the difficult year that most of us have faced personally. As a commercial company with a charitable purpose, giving back is at the heart of our business. Our annual 12 days of giving Christmas campaign will help charities change lives for the better and we know that for many charities, £1,000 can make a real difference. We’re encouraging everyone to nominate a cause close to their hearts this Christmas to be in for a chance to win a festive financial boost.”

Last month, Ecclesiastical launched its latest Impact Report to celebrate some of the many good causes it has helped.