Our 2021 Movement for Good awards

Phase 2 is now open with grants of £10,000, £50,000 or £100,000 to be awarded – applications close August 6th 2021.
Charitable giving is at the heart of what we do – and has been for over 130 years. Now more than ever we are proud to be one of the largest corporate donors to charity in the UK1, contributing to thousands of good causes in this country and abroad.
We are delighted to be launching our Movement for Goods awards for the third successive year – giving back to the communities we serve and championing the issues that really matter to them and giving a further £1million to charities.
Our £1m giving programme has two funding phases:
  • Phase 1 now complete – 500 charities have received £1,000.
We have already awarded £500,000 to 500 charities in £1,000 grants. We know what a difference £1,000 will make to all of the winning charities – so a big thank you to everyone who participated.
You can read how some will be using the funds: See our £1,000 winners
  • Now open: Phase 2 – We are awarding 30 charities a share of £500,000. Grants of £10,000, £50,000 and £100,000 to be awarded.
We understand the importance of longer-term funding for charities, especially when trying to bring ambitious new ideas to life. That’s why we are awarding 30 charities with a £10,000 grant. 
We are also aware of how difficult it can be to get larger transformative projects off the ground, so we are extremely pleased to announce that two of the lucky winners will receive an additional £50,000 grant and one will receive an additional £100,000 grant.
Through our second phase of giving, we are actively championing innovation, giving charities the backing they need to propel their plans forward and turn creative ideas into practical solutions that benefit society.

How to apply

Our second phase of giving is open to eligible charities registered in the UK and Republic of Ireland with an income of less than £5m. To complement the breadth of causes supported by our £1,000 donations, we want our larger grants to go to charities supporting some very specific themes, which are:
  • Education and skills;
  • Rural or community development;
  • Arts, culture or heritage;
  • Climate change or environment;
  • Human rights or equality.

What we're looking for

We are looking for specific projects or innovative initiatives with clear outcomes and benefits. Please see the table below for a detailed indication prior to submitting your application:
ThemeWe're looking for projects which...
Education/skillsEnable learning and development, in particular among young people
Rural/community developmentSupport and build our communities, in particular in rural areas
Heritage/arts/cultureHelp celebrate, preserve or protect our heritage and culture
Climate/environmentContribute to our collective challenge to tackle impact on the climate and environment
Human rights/equalityFurther a more inclusive and equal world for everyone
It is never too soon to start preparing your application. To ensure you are in with a good chance of being shortlisted, be sure to read our application guide, containing useful information about the assessment criteria and how each application will be scored.  
Our phase two awards open on Monday 12 July 2021 and close on Friday 6 August 2021 – giving you plenty of time to create a great project submission. For more information and to see whether your charity is eligible to apply, please read our terms and conditions.
Remember – charities who were nominated or won any of the £1,000 donations can still apply for our second phase of giving.

Movement for Good - £1,000 winners map

Some of our £1,000 winners from previous Movement for Good awards can be found below.

Contact us

For more information please contact us on:

0151 318 0969

Lines are open 9am - 5pm, Monday to Friday (excluding bank holidays).

Email us

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