Canada
Ireland
Summary: In this first video podcast in our new series, our host Geoff Turner talks with Laura Carter about the importance of understanding target markets and customer needs in product development. They also discuss leveraging company DNA and engaging staff to develop a strategy and achieve common goals. Laura shares her experience with the development of our new Leisure and Office Professions products, emphasising team engagement and broker and customer testing.
Quote: "Effective product development is not just about innovation; it's about creating solutions that resonate with your target audience."
Resources:
Ecclesiastical Leisure product
Ecclesiastical Office Professions
Run time:13.51
About the guest:
Laura Carter is the Customer Segment Director at Ecclesiastical, where she plays a crucial role within the broader underwriting department. Her responsibilities include ensuring regulatory compliance, leading product and proposition development, and engaging with customers to understand and respond to their needs. Laura has been instrumental in the successful launch of several key products, including the Leisure and Office Professions lines.
About the host:
Geoff Turner, Broker Distribution Director at Ecclesiastical, is the host of this Covered in 15 podcast series, where he explores critical themes and insights for brokers. Through engaging conversations with Ecclesiastical experts, Geoff aims to provide valuable perspectives that support brokers and their clients in achieving successful outcomes.