In response to the COVID-19 pandemic, funders have quickly adapted their funding models to help them support churches and the communities.
As a simple guide, you can position your case for support around three basic questions:
- What is the need?
- What is the solution?
- What will the outcome be?
These questions can be used to create a quick and punchy fundraising message on your donation forms, newsletters, fundraising posters, crowdfunding pages. They will also provide the background when you write your detailed case for support.
The Institute of Fundraising
has developed a five-minute film
that outlines a successful case for support. Remember that your case for support should include why funders should support your church, who benefits from your work and what difference a donation or grant would make.