Specialism is a spectrum - but which are you?
25 October 2021
We surveyed 200 specialist brokers nationwide across key sectors. Using this data we gained deeper insight from a series of round tables involving over 30 senior executives from as many brokers nationwide. We discovered that being a specialist means different things to different brokers.
Combined, the research and the round tables deliver an exceptional view into the nature of specialism. We’ve defined four clear specialist archetypes across the operational spectrum and established the opportunities that apply to each. The question is – which one are you?
![]() | The pure specialist
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![]() | The intentional hybrid
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![]() | The connected practitioner
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![]() | The organic generalist
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All four broker personas see opportunity, profitability, improved client relationships and competitive edge in developing and deploying specialist insurance capabilities.
