How to engage with your customers on social media

05 October 2020

Social media engagement measures the public shares, likes and comments for your business’ social media efforts.

Whilst it doesn’t necessarily translate into sales, engagement is all about the top of funnel work to increase awareness of your business and its services, whilst also encouraging consideration.

Time to focus on the social: Rather than just seeing social media as a means to boosting leads, start focusing on the social element. It’s all about starting two-way conversations.

Share: Share valuable content that your audience wants to see. If your content helps your followers, addresses needs or pain points, they will be far more likely to engage with it.

Offer advice: Social channels are the place where customers go to complain, share opinions, or ask for advice – it’s the perfect space for brokers to offer help and support.

Comment: Reactive engagement means commenting on the things that come to you. Proactive engagement is when you make the first move on someone else’s post.

Inform: Keep up-to-date with relevant, topical, issues. For example, stay aware of any flood warnings and share information on how to prepare.

Ask questions: One of the best ways to engage with someone is to ask a question. Share a recent blog post asking, “What do you think?”. When sharing your opinion ask, “Do you agree?”.

Listen: Make a list of search terms people might use when talking about insurance and look out for them on social channels. Engage with these people when you can, it’s not about selling at this point, just letting them know you’re there for them.

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