How to grow your social presence – Simple as ABC
Insight
Social media can be one of the most effective ways of growing your business and brand awareness.
How to measure your results
05 October 2020
It is important to measure your social activity, to see what works and what doesn’t, and to ensure return on your investment (both time and monetary).
Your results will also help to shape your social media strategy going forward.
Measure your results with LinkedIn, Twitter and Facebook
Key Twitter metrics include tweets, tweet impressions, profile visits, mentions, followers, engagement rate and link clicks.
Key LinkedIn metrics include impressions, clicks, interactions, followers and engagement rate.
Key Facebook Page metrics include page likes, page followers, post reach, engagement and actions on your page.
The benefits to brokers
It is important not to think of social media as a burden, but as the best business toolkit in your back pocket. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive and effective way to reach a wealth of potential new customers.
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