How to grow your social presence – Simple as ABC

05 October 2020

Social media can be one of the most effective ways of growing your business and brand awareness.

However, as we all know, it can be one of the most time and cost consuming marketing channels when not managed properly.

With 49% of the world’s population possessing a social media account on at least one platform1, the scope can be endless, but following these three strategies can help you to better manage and scale your social media presence efficiently and effectively.

A – Write a growth strategy

The first step to take when looking to increase your social presence is to put pen to paper and write a growth strategy. This should consist of three main areas: segmentation, targeting and positioning.

B – Post high quality content

If you’re not posting content that your customers want to see, you are giving them little reason to follow you. Start thinking like a customer.

Quality content should:

  • Answer a question
  • Provide useful insight or opinion
  • Enhance your brand credibility
  • Provide a solution to a problem

C – Take advantage of paid social

One of the best ways to grow your audience and gain more exposure is to invest in paid social ads.

Grow your following with: LinkedIn, Twitter, Facebook and Instagram.

Download our guide to learn more

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