How to engage with your customers on social media
Insight
Social media engagement measures the public shares, likes and comments for your business’ social media efforts.
How to grow your social presence – Simple as ABC
05 October 2020
Social media can be one of the most effective ways of growing your business and brand awareness.
However, as we all know, it can be one of the most time and cost consuming marketing channels when not managed properly.
With 49% of the world’s population possessing a social media account on at least one platform1, the scope can be endless, but following these three strategies can help you to better manage and scale your social media presence efficiently and effectively.
A – Write a growth strategy
The first step to take when looking to increase your social presence is to put pen to paper and write a growth strategy. This should consist of three main areas: segmentation, targeting and positioning.
B – Post high quality content
If you’re not posting content that your customers want to see, you are giving them little reason to follow you. Start thinking like a customer.
Quality content should:
- Answer a question
- Provide useful insight or opinion
- Enhance your brand credibility
- Provide a solution to a problem
C – Take advantage of paid social
One of the best ways to grow your audience and gain more exposure is to invest in paid social ads.
Grow your following with: LinkedIn, Twitter, Facebook and Instagram.
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